Decoding Human Behavior Isn’t New — It’s Just Rarely Accessible to Small Businesses.
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The world’s most influential brands—from Google to Meta—have long used behavioral economics to shape consumer action. Sales Cipher brings those same principles to your front lines.









Being in control of my financial future is the best feeling ever, and I owe it all to Sales Cipher.
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Nayana Wade
Founder of Hummingbird Insight
MEET BILL
From humble roots to a 20-year consulting career on Wall Street, Bill has seen it all and understands what it’s like to want more from your financial future. He’s got the skills to help you get there.
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FIND THE APPROACH THAT'S RIGHT FOR YOU
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1
CIPHER DEFENSIVE FRAMEWORK
Learn the latest financial strategies and wealth-building techniques in weekly virtual classes.
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2
CIPHER ACQUISITION FRAMEWORK
Gain financial freedom faster with one-on-one coaching. Together, we’ll design a plan for your unique situation.
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3
CIPHER BEHAVIORAL EXPERT AGENT
Get a clear picture of your financial health and create a playbook for the future with this free download.
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THE LATEST FROM MY PODCAST

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SUCCESS IS EARNED, NOT GIVEN

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PREPARE FOR FINANCIAL FREEDOM

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PLAY AND WIN THE FINANCIAL GAME
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